Have you ever wondered how to start up a social media account? How can you start from zero, grow it, make it famous and attractive to others? As a Public Relations (PR) manager of Young Minds NKUA Section (National and Kapodistrian University of Athens), that is currently the section with the most followers on Instagram, I would like to share my one-year experience in social media management and provide you with a guide to help you succeed your goal and see your followers grow rapidly.

First of all, it is necessary to find the right team, consisted of people who have a strong passion for the subject your account promotes. Your team should include people who can communicate and collaborate with each other, are productive and willing to work for the rising of the team.

In addition, you must stay in a weekly contact with your audience. To succeed this, it would be nice to upload two or three posts ,stories or quizzes every week, to have interaction with your followers and awaken their interest. In order to prepare all this content, you must share responsibilities to different team members.

To set an example , our team is a group of young physicists aiming to promote science to everyone regardless of their age or education level. As a result, we try to make our content as simple as we can so it can  be addressed to the general public and to keep in touch with our followers by answering any question or message they may send to our account.

Furthermore, we try to divide our subject into sections such as Nuclear and Particle Physics, Astrophysics, Environmental Physics , Condensed Matter Physics ,Electronic and Automation and each team member takes over to make a weekly post about one of these categories, while someone else comes up with questions for our weekly quiz, someone else informs about new technologies and a different person deals with graphic design.

As you may notice, we are lucky enough to have a large PR team who carry out all these requirements while at the same time are ready to materialize new ideas and check for any mistakes made. But the most important qualification of our team members is their devotion and team spirit! Do not forget that if you have passion and love for what you do nothing can go wrong!

• youngmindsnkua (Our Instagram account to take a look and support us)
• xrusa.avgerinou@gmail.com (Do not hesitate to contact me for further info)